What does it mean to be sustainable?
But very importantly today we talk about sustainability. But what is the concept of sustainability? What does it mean to be sustainable? In my opinion sustainability is very much about making sure that people will have a better life, better life in the organizational context, better life in society.
And this is at the end of the day that the all of organization try to create a value in order to improve the life of people. We produce output with the idea of increasing the wellbeing of people. And here is where arts can play an important role because arts and creativity can support either the financial creation value but most importantly can support the creation of better human environment where people are engaged with their senses, where people are engaged with their passion, where people can discover who really they are, where the people can be in touch with themselves.
So the point is that by creating these links between arts and business, by implementing creative processes within the organizational context and also at a societal level it is possible to create a better human organizational system. This is a way to create a sustainable value, a way look not only at economical value but to look at the benefits that we generate for people, for living a better life, to be more satisfied and to make people more happy. And it is probably the most challenging thing that as individuals we try to pursue and the organizations should be working in that direction.
- Social integration of Graz
- Investment into culture is investment into people
- Social dimensions of the Graz 2003
- Social impacts of Liverpool 2008
- Impacts on Rotterdam’s deprived south
- Metelkova autonomous centre and the community
- Our main contribution is inspiring people
- Forming good image of Hämeenlinna
- Our children are growing up together with the city
- Success Story from Russia
- We work with local people
- Independent culture has got its place in society
- Where is the attention to human being?
- What does it mean to be sustainable?
- ufaFabrik works for the neighbourhood
- We preserve buildings
- What is the value of community of A4?
More fights by Giovanni Schiuma
Director of the Innovation Insights Hub at University of the Arts LondonFull biography