Soft Landing

Louise Månsson

We believe that innovation, new ideas, new projects and new products often are created when different cultures or different industries meet and that´s why we started “Soft Landing” project. We help foreign companies to get established down here in South of Sweden and we offer different services. So first way is to stay here for some time to get to know the market (the whole Nordics) - and we call it “Discover Sweden”. We also have “Start-up Sweden” program if you really want to get your company down here and we will help you with everything: registration, recruitment, to find somewhere to live, schools, everything you need. So the point is that if want to take a look at the Swedish market, you can call Media Evolution we will actually help you with everything. That also means that the time until your business will start getting the investment back will be much shorter because you will get a network of people from the beginning. Swedish companies don’t have problem with foreign companies because we know we have to grow in South of Sweden and one way of growing is actually getting in more companies. That also means that you will get more customers because you collaborate between companies even if you work within the same industry. So it is actually a win-win situation for both. And this is a strategy for the whole region - trying to get more people here both to live here and to work here. And this has been going on for couple of years – organizations and companies working together and that is why “Soft Landing” is very popular right now. Our concentration is media and creative industries but we also know that in order to grow we need to work cross-functional with other industries because it will create new products, new innovative ideas. 

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 Louise Månsson

Louise Månsson

Project manager at Media Evolution in Malmö, Sweden

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