Economic impacts of Creative Industries

Leo van Loon

The presence of creative industries in an area contributes to the development of that area - it enhances its attractiveness and stimulates the growth of other parts of the economy. This is what is unique about the creative economy. If you produce nails and screws, you then deliver your product to someone. Creative industry can increase your sales by making your products more stylish and beautiful. This way creative businesses help other segments of the economy to improve the quality and attractiveness of their products and to grow faster. Because of this, the city of Rotterdam decided that it wants creative industries here and that is why it invested 6 million Euros into helping creative people start up their businesses here.

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Leo van Loon

Leo van Loon

Co-founder and owner of Creative Factory in Rotterdam, Netherlands

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