Impacts on Rotterdam’s deprived south

Leo van Loon

The city of Rotterdam invested more than 6 million Euros into the establishment of Creative Factory, into the tranformation of the building from the grain silo. They wanted to increase the prosperity and levels of education in the southern part of Rotterdam so that it catches up with the city’s northern part. For this to happen, new investments into the area were essential. Creative Factory is located close to some of the worst and poorest neighbourhoods in the Netherlands, which also have some of the lowest levels of education. Creative Factory offers internships to young people from the neighbourhood. This way they can gain work experience and finish their studies. We’ve seen more people gradually moving to the southern part of Rotterdam. More than 50 entrepreneurs and artists working at the Creative Factory have now relocated to the area. Some entrepreneurs have already bought houses in the near-by Katendrecht area and new restaurants have opened there. Local shop and restaurant owners have been noticing an influx of new customers and an increased turnover as the people who work at the Creative Factory do their shopping here, eat out at lunchtimes and go out for dinner in the evenings. The southern part of the city is gradually changing from a place where you had no reason to go into an area where a lot of interesting things are happening. It is true though that these events are more interesting for young and trendy people than for the older generation.

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Leo van Loon

Leo van Loon

Co-founder and owner of Creative Factory in Rotterdam, Netherlands

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