Brendan Moffett

Brendan Moffett heads up the Marketing and Tourism team for Sheffield, and holds an MBA from Sheffield Business School. He returned to Sheffield from London in 2007 as Director of Strategic Marketing at Creativesheffield, the city’s newly formed economic development company. He was initially responsible for the Strategy on City Image and Identity which formed part of the Economic Master-plan, launched at the London Stock Exchange in January 2008. Since then, Brendan has taken on the role of Director of Marketing Sheffield, a newly formed Destination Marketing Organisation (DMO) to promote the city.In November 2010, a new Sheffield City brand identity was launched, with a brand strategy focusing on 3 key areas of activity – Trade, Talent and Tourism.Previously Brendan worked for some of the world’s leading Marketing Services Agencies, such as WPP, on global brands ranging from Guinness to General Motors.He had 2 successful spells with media giant EMAP plc in a variety of roles, at the sharp end of dynamic markets in broadcast, publishing and b2b, including the early development of many digital brands. Between these spells, Brendan was on the founding board of ZOO Digital Group plc , a team which grew the business to a £40m market cap and flotation on the stock exchange.Brendan was part of the team that created a breakthrough in interactive DVD, eventually becoming a supplier to Disney Corp. Brendan is a regular guest lecturer at University of Sheffield and Sheffield Hallam University on the subject of Place Branding.

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