Auro Foxcroft

Auro Foxcroft

Founder of Village Underground in London, United Kingdom

Auro Foxcroft came up with some urban ingenuity. His idea was to take abandoned subway cars, mount them on a rooftop, and use them for office space, renting space to artists for 15 pounds a week. At 28, he was a furniture designer looking for a studio space, but couldn't afford one in London, so he thought of building his own studio from recycled material, and finally hit on the idea of using disused train carriages to design and build affordable studios for artists and creative industries in central London. His brainchild, Village Underground, looks like a piece of modern art, but it is actually one of London's most desirable and affordable workspace for creative professionals. Today, more than 35 individuals – from freelancers to small creative businesses – are based in the carriages. Together with a vast Victorian warehouse used for corporate and community events as well as for workshops and exhibitions, Village Underground London is socially driven, a charitable organization and environmentally conscious; it is an evolving project building an international platform for creativity and culture, finding original ways to expand elsewhere. Auro in all originality presents the business model of supporting and sustaining independent culture that works.

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